Trending PR Campaigns
Williams x Marvel: Doctor Doom Show Car
Williams and Marvel brought a Doctor Doom-inspired show car to New York Comic Con, with black-and-green livery, superhero-themed race suits and an exclusive comic featuring Williams drivers. The car then travelled to Austin for the United States Grand Prix, giving the crossover a second public showcase beyond the convention.
Why it worked: It hijacked two news cycles at once—NYCC and the US Grand Prix—using a villain-led livery reveal and exclusive comic drop as hard hooks.
The lesson: Consider timing a bold visual stunt and limited-edition giveaway to overlap two separate events’ media agendas for compounded pickup.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| motorsport.com | "Avengers: Doomsday" is coming to the United States Grand Prix | Thursday 15th October, 2026 |
| formula1.com | Williams F1 and Marvel collaboration: Doctor Doom livery, New York Comic Con and United States Grand Prix 2026 | Tuesday 20th October, 2026 |
| motorsport.com | Franco Colapinto goes viral after surprise Doctor Doom appearance at United States GP - Yahoo Sports | Saturday 24th October, 2026 |
| alternativasalta.com | Williams Unveils Striking Marvel-Themed "Doomsday" Livery (2026) | Sunday 25th October, 2026 |