Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 10 Campaign in Automotive · October 2026
Back
Top 10 Campaign
Automotive · October 2026

Williams F1 Drivers Suit Up as Iron Man

PR Campaign
Saturday 17th October, 2026

Marvel created a promotional comic in which Formula 1 drivers Carlos Sainz and Alex Albon get their own Iron Man-style suits to help Tony Stark fight Doctor Doom. The crossover puts real Williams team members into the Marvel universe and turns a comic tie-in into an unexpected meeting of racing and superhero culture.

Why it worked: It hijacked the F1 calendar with a licensed Marvel crossover, giving journalists a time‑pegged, celebrity‑driven IP mashup with visual assets.

The lesson: Consider pairing a live calendar moment with a surprising licensed character cameo and bespoke imagery journalists can embed immediately.

Marvel Atlassian Williams F1 Team
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
bleedingcool.com Iron Man: Racing Towards Doom #1 Preview: Fast Cars, Faster Doom Saturday 17th October, 2026
formula1.com Williams F1 and Marvel collaboration: Doctor Doom livery, New York Comic Con and United States Grand Prix 2026 Tuesday 20th October, 2026
screenrant.com Marvel's New Iron Man Replacement Officially Debuts Friday 23rd October, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.