Trending PR Campaigns
Harmony European Wheat Certification
Mondelez is turning its Harmony sustainable-wheat programme into an independent European certification scheme, open to food companies beyond its own supply chain. The hook is a brand-built farming standard—covering practices such as reducing certain chemicals and protecting biodiversity—being opened up to the wider industry.
Why it worked: It converted a proprietary sustainability programme into an independent, third‑party European certification with hard numbers and a consumer‑facing logo—clear policy‑level news.
The lesson: Consider turning an in‑house standard into an open, audited badge with industry benchmarks, public deadline, and adoption stats.
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