Trending PR Campaigns
Scrooge’s Penny-Pinching Venmo
To promote its upcoming film *Ebenezer*, Paramount created a real Venmo profile for Ebenezer Scrooge. People could request money and receive a single penny in return, while the account also accepted payments—bringing Scrooge’s famous miserliness into a familiar, interactive setting.
Why it worked: It turned Scrooge’s trait into a live, money-changing mechanic on a mainstream platform, creating participatory proof and a platform-induced news peg.
The lesson: Consider spinning a core character trait into a real, trackable interaction on a popular app that reporters can test themselves.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| comingsoon.net | Johnny Depp’s Ebenezer Scrooge Is Now Sending Fans Real Money, But There’s a Catch - Comic Book Movies and Superhero Movie News - SuperHeroHype | Thursday 22nd October, 2026 |
| variety.com | ‘Ebenezer’ Creates a Real Venmo Profile for Scrooge, Which Hands Out Money and Accepts It, Too | Friday 23rd October, 2026 |
| 1045wjjk.com | You Can Now Request Money From Ebenezer Scrooge On Venmo! (VIDEO) | 104.5 WJJK-FM | Friday 23rd October, 2026 |
| filmofilia.com | Ebenezer Gives Scrooge a Venmo Account and a Penny Gag | Friday 23rd October, 2026 |
| avclub.com | Johnny Depp's Ebenezer is handing out pennies on Venmo | Friday 23rd October, 2026 |
| cbr.com | Johnny Depp's Ebenezer Trolls Fans Asking for Money in Most On-Brand Marketing Stunt Ever | Saturday 24th October, 2026 |