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Scrooge’s Penny-Pinching Venmo

PR Campaign
Thursday 22nd October, 2026

To promote its upcoming film *Ebenezer*, Paramount created a real Venmo profile for Ebenezer Scrooge. People could request money and receive a single penny in return, while the account also accepted payments—bringing Scrooge’s famous miserliness into a familiar, interactive setting.

Why it worked: It turned Scrooge’s trait into a live, money-changing mechanic on a mainstream platform, creating participatory proof and a platform-induced news peg.

The lesson: Consider spinning a core character trait into a real, trackable interaction on a popular app that reporters can test themselves.

Paramount Pictures
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