Trending PR Campaigns
BVB Fan Mode
Borussia Dortmund introduced a “Fan Mode” in its app that rewards supporters for keeping their phones locked during home matches. Fans collect points for each minute off-screen and can win signed shirts or shop vouchers, turning the familiar complaint about phones distracting from the game into a simple matchday challenge.
Why it worked: It weaponised a universal gripe with a measurable, game-like app metric and tangible prizes, offering fresh data and vox-pop ready tension.
The lesson: Consider flipping a common annoyance into a timed challenge with live scoring and small rewards, then pitch the leaderboard data.
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