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Top 5 Campaign October 2026
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Top 5 Campaign
All Sectors · October 2026

BVB Fan Mode

PR Campaign
Thursday 22nd October, 2026

Borussia Dortmund introduced a “Fan Mode” in its app that rewards supporters for keeping their phones locked during home matches. Fans collect points for each minute off-screen and can win signed shirts or shop vouchers, turning the familiar complaint about phones distracting from the game into a simple matchday challenge.

Why it worked: It weaponised a universal gripe with a measurable, game-like app metric and tangible prizes, offering fresh data and vox-pop ready tension.

The lesson: Consider flipping a common annoyance into a timed challenge with live scoring and small rewards, then pitch the leaderboard data.

Borussia Dortmund
16 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
bvb.de New Fan Mode: BVB and Vodafone Reward Fans for Authentic Stadium Moments Thursday 22nd October, 2026
bvb.de Neuer FanModus: BVB und Vodafone belohnen Fans für echte Stadionmomente | OneFootball Thursday 22nd October, 2026
onefootball.com New FanModus: BVB and Vodafone reward fans for genuine stadium moments - Yahoo Sports Thursday 22nd October, 2026
bvb.de ... and What Speaks in Borussia’s Favor Against Eintracht Thursday 22nd October, 2026
krone.at Dortmund belohnt Fans für Handy-Verzicht Thursday 22nd October, 2026
spiegel.de BVB rewards fans at the stadium for putting their phones away Thursday 22nd October, 2026
thestadiumbusiness.com Dortmund introduces ‘Fan Mode’ at Signal Iduna Park - The Stadium Business Friday 23rd October, 2026
onefootball.com 📲 Fan mode! Dortmund to 'reward' fans who ditch phones at matches - Yahoo Sports Friday 23rd October, 2026
goal.com Borussia Dortmund introduce 'Fan Mode' in official club app to reward supporters who stay off their phones during home matches | Goal.com US Friday 23rd October, 2026
sportschau.de BVB-Stadion: Was hinter dem neuen FanModus steckt | sportschau.de Friday 23rd October, 2026
wdr.de Digital Detox im Westfalenstadion: BVB-App belohnt Smartphone-Verzicht auf den Rängen Friday 23rd October, 2026
aljazeera.com Dortmund to reward football supporters who don’t use phone during matches Friday 23rd October, 2026
as.com Borussia Dortmund’s message to fans: ‘switch off your phone and win club merch’ - AS USA Friday 23rd October, 2026
dongqiudi.com Borussia Dortmund launch Fan Mode to reward fans for locking phones at matches | All Football Sunday 25th October, 2026
leprogres.fr Dortmund trials BVB app Fan Mode to curb phone use at home matches | OneFootball Sunday 25th October, 2026
soccerscene.com.au Borussia Dortmund & Vodafone launch 'Fan Mode' to keep supporter attention on the pitch - Soccerscene Tuesday 27th October, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

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It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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