Trending PR Campaigns
Dispatch: Night Shift
To mark the first anniversary of its game Dispatch, AdHoc Studio is putting its soundtrack onstage for a one-night live show in Los Angeles. Dispatch: Night Shift brings the game’s composer and contributing musicians together, turning the game’s five-million-player milestone into a real-world gathering for fans.
Why it worked: It tied a hard news milestone (5 million players/one-year mark) to a scarcity-driven, celeb-adjacent live event with ticket urgency.
The lesson: Consider packaging a credible metric milestone with a one-night-only, limited-ticket crossover event and presale gate to drive coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | ‘Dispatch’ Developer Sets Live Concert Event to Celebrate Hit Indie Game’s One-Year Anniversary, With 5 Million Players (EXCLUSIVE) | Thursday 22nd October, 2026 |
| polygon.com | Superhero Workplace Comedy Hit 'Dispatch' Reveals Huge Update and New Platforms | Thursday 22nd October, 2026 |
| thegamer.com | Dispatch Anniversary Comes With New Modes, Mobile Port, Concert, And More | Thursday 22nd October, 2026 |