Trending PR Campaigns
€500 for a Baptism
Entrepreneur Peter Löw is offering families €500 if they have their children baptised. The cash incentive has prompted critics to call the scheme a “bounty on a sacrament”, while the local priest supports it.
Why it worked: It weaponised a clear, countable incentive (€500) to provoke a values clash (cash vs sacrament), yielding instant controversy and easy headlines.
The lesson: Consider attaching a simple cash bounty to an unfashionable behaviour, then pit two credible authorities against each other on record.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ewtnnews.com | Cash for baptisms: German diocese questions a Catholic millionaire’s offer | Wednesday 5th August, 2026 |
| thecatholicherald.com | German diocese rebukes €500 baptism scheme | Thursday 6th August, 2026 |
| zenit.org | Millonario alemán ofrece 500 euros por cada niño bautizado; diócesis alemana responde con estas medidas - ZENIT - Espanol | Saturday 22nd August, 2026 |
| zenit.org | German Millionaire Offers 500 Euros for Every Child Baptized; German Diocese Responds with These Measures - ZENIT - English | Saturday 22nd August, 2026 |
| zeit.de | Baptisms in Starnberg: Millionaire accused of buying baptisms | Thursday 22nd October, 2026 |