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Top 3 Campaign in Automotive · October 2026
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Top 3 Campaign
Automotive · October 2026

EV Drivers’ Savings Survey

PR Campaign
Thursday 22nd October, 2026

Electric Vehicle Association England surveyed EV drivers and found that 94% said they save money compared with running a petrol or diesel car. The headline figure gives the group a clear hook for coverage, while the wider findings add nuance: home charging is key to savings, and drivers still face high upfront costs and problems with public chargers.

Why it worked: A simple, superlative stat (94%) reframed a noisy debate, backed by fresh, owned survey data and a policy-tension angle.

The lesson: Consider fielding a quick, credible survey to surface a counterintuitive majority finding, then tie it to a current policy pinch point.

Electric Vehicle Association England
6 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
pluginamerica.org 2026 EV Driver Survey - Plug In America Friday 16th January, 2026
evfleetworld.co.uk EV drivers saving cash but ‘driveway divide’ threatens wider switch Thursday 22nd October, 2026
evaengland.org.uk EV Driver Survey 2026: 94% are saving money : EVA England Thursday 22nd October, 2026
motoringresearch.com 94% of EV drivers have saved money by going electric Thursday 22nd October, 2026
motoringresearch.com Budget incentives would make 61% of drivers go electric sooner Friday 23rd October, 2026
rac.co.uk Majority of EV drivers make savings after switching to electric | RAC Drive Monday 26th October, 2026
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