Trending PR Campaigns
EV Drivers’ Savings Survey
Electric Vehicle Association England surveyed EV drivers and found that 94% said they save money compared with running a petrol or diesel car. The headline figure gives the group a clear hook for coverage, while the wider findings add nuance: home charging is key to savings, and drivers still face high upfront costs and problems with public chargers.
Why it worked: A simple, superlative stat (94%) reframed a noisy debate, backed by fresh, owned survey data and a policy-tension angle.
The lesson: Consider fielding a quick, credible survey to surface a counterintuitive majority finding, then tie it to a current policy pinch point.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| pluginamerica.org | 2026 EV Driver Survey - Plug In America | Friday 16th January, 2026 |
| evfleetworld.co.uk | EV drivers saving cash but ‘driveway divide’ threatens wider switch | Thursday 22nd October, 2026 |
| evaengland.org.uk | EV Driver Survey 2026: 94% are saving money : EVA England | Thursday 22nd October, 2026 |
| motoringresearch.com | 94% of EV drivers have saved money by going electric | Thursday 22nd October, 2026 |
| motoringresearch.com | Budget incentives would make 61% of drivers go electric sooner | Friday 23rd October, 2026 |
| rac.co.uk | Majority of EV drivers make savings after switching to electric | RAC Drive | Monday 26th October, 2026 |