Trending PR Campaigns
Do Not Disturb: Adults-Only Holiday Package
JetBlue and Virgin Voyages created an adults-only getaway that promises no children from take-off to cruise. The package pairs return flights from New York to Florida with a four-night adults-only cruise, turning the familiar debate about child-free air travel into a bookable holiday.
Why it worked: It turned a long-running, polarising social-media gripe into a scarce, purchasable product with a firm date, price, and partner proof.
The lesson: Consider productising a heated online debate into a limited, bookable offer with a countdown, clear price, and credible partner.
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