Trending PR Campaigns
Cricket’s TikTok Powerplay
New Zealand Cricket and Sky will stream the opening six overs of selected India–New Zealand T20Is live on TikTok in vertical video. The hook is bringing cricket’s high-energy Powerplay to a platform built for scrolling, with the first stream aimed at viewers in New Zealand.
Why it worked: It weaponised exclusivity plus format-fit: live, first-six-over rights sliced for vertical video, delivering scarce, time-bound access where Gen Z already scrolls.
The lesson: Consider carving out a thrilling, self-contained first-act from your event and streaming it natively on a youth platform with strict geo-timed exclusivity.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| sportscapemagazine.com | New Zealand Cricket Announces To Stream IND Vs NZ T20 Series Live On TikTok | Wednesday 21st October, 2026 |
| cricketnews.com | Watch IND vs NZ 1st T20I free on TikTok: New Zealand cricket announces new limited-time live-streaming option - Yahoo Sports | Wednesday 21st October, 2026 |
| indiatoday.in | Cricket on TikTok: India vs New Zealand T20Is to stream on popular video platform | Wednesday 21st October, 2026 |
| nzherald.co.nz | Black Caps v India Twenty20 series – All you need to know - NZ Herald | Wednesday 21st October, 2026 |
| ndtv.com | India vs New Zealand T20Is Get A New Bizarre Streaming Platform | Cricket News | Thursday 22nd October, 2026 |