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Reese’s Trick-or-Treatiest Streets
Reese’s named a South Tampa neighbourhood one of America’s “Trick-or-Treatiest Streets”. Its Halloween Council assessed streets on details such as decorations and trick-or-treater traffic, turning local Halloween spirit into a national list and a seasonal news hook.
Why it worked: It turned hyperlocal pride into a ranked, data-flavoured list tied to Halloween week, giving every named street a built-in hometown news peg.
The lesson: Consider creating a seasonal, ranked honour roll using simple, verifiable signals so local outlets fight to claim and cover their spot.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| wsbradio.com | Reese’s searching for America’s ‘Trick-or-Treatiest’ street | Tuesday 6th October, 2026 |
| tampabay.com | Tampa neighborhood lands in Reese’s trick-or-treatiest streets | Friday 16th October, 2026 |