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Reese’s Trick-or-Treatiest Streets

PR Campaign
Tuesday 6th October, 2026

Reese’s named a South Tampa neighbourhood one of America’s “Trick-or-Treatiest Streets”. Its Halloween Council assessed streets on details such as decorations and trick-or-treater traffic, turning local Halloween spirit into a national list and a seasonal news hook.

Why it worked: It turned hyperlocal pride into a ranked, data-flavoured list tied to Halloween week, giving every named street a built-in hometown news peg.

The lesson: Consider creating a seasonal, ranked honour roll using simple, verifiable signals so local outlets fight to claim and cover their spot.

Reese’s
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
wsbradio.com Reese’s searching for America’s ‘Trick-or-Treatiest’ street Tuesday 6th October, 2026
tampabay.com Tampa neighborhood lands in Reese’s trick-or-treatiest streets Friday 16th October, 2026
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