Trending PR Campaigns
Seattle Monopoly: Locals Pick the Board
Top Trumps USA is making an official Seattle edition of Monopoly and has invited locals to suggest what belongs on the board, from teriyaki and the Fremont Troll to local artists and landmarks. The hook is letting Seattleites help define what makes their city feel like itself, with the game due in local shops in 2027.
Why it worked: It turned product news into a civic vote, using a time-bound call for resident submissions as the coverage-worthy mechanism.
The lesson: Consider launching an open call with a submission deadline that lets locals pick elements of your product, then publish interim leaderboards.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| kuow.org | What should be on Seattle’s Monopoly board? | Monday 19th October, 2026 |
| nolafamily.com | New Orleans Is Getting Its Own MONOPOLY Board, and You Can Help Shape It! - NOLA Family Magazine | Monday 19th October, 2026 |