Trending PR Campaigns
Walmart and Sam’s Club Members Only Jacket Perk
Walmart is bringing back the iconic 1980s Members Only jacket as a nostalgic perk for customers who buy its rewards bundle with Sam’s Club. The throwback fashion item gives a familiar loyalty offer a playful twist and a clear hook for coverage.
Why it worked: It hooked journalists by tying a routine membership upsell to a tangible, limited-edition 1980s icon, riding the current nostalgia-news cycle.
The lesson: Consider bundling a sign-up with a scarce, era-defining physical freebie and a firm deadline to turn a bland offer into news.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nj.com | Grab the Walmart, Sams Club’s rewards bundle and get this nostalgic perk | Wednesday 21st October, 2026 |
| al.com | Grab the Walmart, Sams Club’s rewards bundle and get a nostaligc Members Only jacket - al.com | Wednesday 21st October, 2026 |
| masslive.com | Grab the $120 deal for Walmart, Sams Club’s rewards programs and get this nostalgic perk | Wednesday 21st October, 2026 |
| mensjournal.com | Members Only Is Releasing An Exclusive Jacket: How Walmart, Sam's Club Members Can Get It - Men's Journal | Wednesday 21st October, 2026 |