Trending PR Campaigns
Final Fantasy X 25th Anniversary Watches
For Final Fantasy X’s 25th anniversary, Square Enix teamed up with Tendence and Ueni Trading on two limited-edition watches inspired by Tidus and Yuna. The designs weave in details from the game, including character emblems and weapon-shaped hands, with only 200 watches made in each design.
Why it worked: It hit a fixed date with a scarce, high-priced drop—200 numbered pieces tied to beloved characters—creating urgency and a clear collectible news hook.
The lesson: Consider pitching a time-limited, numbered physical drop tied to a milestone date, with character-level design details and global preorders.
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