Trending PR Campaigns
Mercedes-Benz’s Two-Car Crash Test
Mercedes-Benz deliberately crashed a hybrid CLA Shooting Brake into an electric CLA at 35 mph, with eight crash-test dummies inside. The unusual public test recreated a moving, intersection-style side impact, putting the electric car’s battery safety and both cars’ occupant protection on show.
Why it worked: It turned a live, first-of-its-kind two-moving-car T‑bone crash into verifiable battery‑safety and injury data—answering a hot EV fear with proof.
The lesson: Consider staging a publicly viewable, real‑world stress test that flips a common consumer fear into simple, measurable before‑and‑after proof.
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