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Retail · October 2026
The World’s Tallest Fresh-Cut Christmas Tree
Monday 19th October, 2026
Citadel Outlets brought a 115-foot white fir from Mount Shasta to its mall in Southern California, billing it as the world’s tallest fresh-cut Christmas tree. Its sheer height—35 feet taller than the Rockefeller Center tree—gives the outlet mall a simple, striking hook for its holiday season and tree-lighting celebration.
Why it worked: It won coverage by claiming a clear superlative—“world’s tallest fresh‑cut tree”—with quantifiable comparisons (Rockefeller, Hollywood Sign) and a scheduled spectacle.
The lesson: Consider pitching a time-bound stunt with a defensible superlative and easy local comparisons reporters can headline and visualise immediately.
Citadel Outlets
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| laist.com | The world’s tallest Christmas tree is right here in LA. We have the numbers | LAist | Monday 17th November, 2025 |
| nbclosangeles.com | Christmas is here (sort of): A massive tree just arrived at Citadel Outlets – NBC Los Angeles | Monday 19th October, 2026 |
| hoodline.com | 115-Foot Christmas Tree Arrives at Citadel Outlets in Commerce | Monday 19th October, 2026 |
| cbsnews.com | "O Christmas Tree!" It's time for the holidays at Citadel Outlets - CBS Los Angeles | Monday 19th October, 2026 |
| 10news.com | World’s tallest fresh-cut Christmas tree arrives in Southern California | Tuesday 20th October, 2026 |