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Our BBC: Our Music
Wednesday 7th October, 2026
UK Music launched ‘Our BBC: Our Music’ with performances and speeches in Parliament, bringing artists, broadcasters and MPs together to make the case for sustainable BBC funding. The hook was a public show of how the BBC helps emerging talent and less-played music reach audiences, as the government reviews the broadcaster’s charter.
Why it worked: It tied a live, bipartisan Westminster showcase to an imminent Royal Charter decision, backing emotive artist stories with hard, comparative airplay and economic data.
The lesson: Consider staging a timed-to-legislation demo with beneficiaries performing, then arm spokespeople with one killer stat that outclasses the market.
UK Music
BBC
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ukmusic.org | 'Without the BBC, the Music We Love is At Risk': UK Music Chief Outlines Urgent Need for Sustainably Funded BBC - UK Music | Wednesday 7th October, 2026 |
| ukmusic.org | Music Stars and Political Leaders Join Forces in Parliament to Launch UK Music’s Our BBC: Our Music Campaign - UK Music | Tuesday 20th October, 2026 |
| nme.com | Industry leaders call for backing for Our BBC Our Music campaign: “We cannot solely provide goodwill in order to secure the beauty of music” | Tuesday 20th October, 2026 |
| musiculture.in | UK Music Industry Launches ‘Our BBC: Our Music’ Campaign To Protect BBC Funding And Emerging Artists - MusiCulture | Thursday 22nd October, 2026 |
| musiciansunion.org.uk | UK Music Launches Our BBC, Our Music Campaign | The MU | Tuesday 27th October, 2026 |