Trending PR Campaigns
Robert Downey Jr. Joins Snap’s SPECS
Snap partnered with Robert Downey Jr. as honorary chief customer experience officer for its SPECS AR glasses. He fronts a series of short videos showing practical and entertaining ways to use them, turning a celebrity partnership into a set of demonstrations that will also air during major US sports broadcasts.
Why it worked: They engineered a timely, counter-intuitive credibility leap by casting “Iron Man” as CXO and proving utility via broadcast-synced, episodic demos.
The lesson: Consider recruiting a figure whose persona embodies your promise, then ship a mini-series of real-use demos timed to national tentpoles.
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