Trending PR Campaigns
HUNTR/X Night Market
Netflix and Walmart turned a SoHo venue into a two-day night market inspired by KPop Demon Hunters’ Seoul setting, giving fans a playful way to explore the film’s retail collection. The stalls mixed customisable charms, themed noodles, photo moments and arcade games, with brand partners woven into the experience.
Why it worked: It hit a timely fandom wave with a physical, photo-rich night market timed to a record‑charting film, delivering plug-and-play visuals and partner angles for editors.
The lesson: Consider staging a pop-up “market” that lets fans customise, eat, and photograph something on-theme, bundling multiple brand partners into easy story beats.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| newyorkfamily.com | HUNTR/X-inspired Night Market | To Do NYC | Tuesday 6th October, 2026 |
| patch.com | Oct 10 | Netflix's KPop Demon Hunters & Walmart Bring a HUNTR/X-Inspired Night Market to Life in NYC | New York City, NY Patch | Tuesday 6th October, 2026 |
| fashionista.com | Netflix’s 'KPop Demon Hunters' and Walmart Bring HUNTR/X to Life With a Free NYC Pop-Up - Fashionista | Saturday 17th October, 2026 |
| bizbash.com | How Netflix and Walmart Teamed Up to Host a 'KPop Demon Hunters' Night Market | Monday 19th October, 2026 |