Trending PR Campaigns
Haas x Godzilla US Grand Prix Livery
Haas will race at the United States Grand Prix in a special light-blue livery inspired by Godzilla. The tie-in marks the upcoming US cinema release of Godzilla Minus Zero, bringing the film’s King of the Monsters to one of the team’s home races.
Why it worked: A pop‑culture crossover timed to a national “home race” gave journalists an easy visuals-led peg with a film-release date hook.
The lesson: Consider pairing a timely cultural release with a bold visual stunt at a relevant national moment and offer exclusive imagery and dates.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| formula1.com | GALLERY: Haas reveal striking Godzilla-themed livery for United States Grand Prix in Austin | Monday 19th October, 2026 |
| motorsportweek.com | Haas teams up with ‘King of the Monsters’ for F1 US GP livery | Monday 19th October, 2026 |
| crash.net | Haas reveals striking Godzilla COTA F1 livery | Crash.net | Monday 19th October, 2026 |
| racefans.net | Cadillac and Haas reveal special liveries for home race in Austin – RaceFans | Tuesday 20th October, 2026 |
| crash.net | F1 US Grand Prix: All special team liveries revealed | Crash.net | Thursday 22nd October, 2026 |