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Absolut x KAWS Artist Edition Bottle

PR Campaign
Thursday 1st October, 2026

Absolut teamed up with artist KAWS on a limited-edition bottle that puts his signature XX motif and CHUM character on the brand’s familiar apothecary-shaped design. It’s available at the same $19.99 price as the original, turning a familiar spirits bottle into an accessible piece of collectible art.

Why it worked: It fused a high-demand art collectible with a mass-market product at the same price, creating urgency and a democratise-art news hook.

The lesson: Consider launching a limited run with a cult creator at standard pricing, plus a clear “here’s where to buy now” link.

Absolut KAWS
8 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
absolut.com Absolut KAWS Is Here — Meet Our New Artist Edition Bottle - Absolut Vodka Thursday 1st October, 2026
prnewswire.com ABSOLUT VODKA EMBARKS ON NEW CREATIVE ERA WITH KAWS ARTIST EDITION BOTTLE AND PAINTING Thursday 1st October, 2026
thespiritsbusiness.com XX marks the spot: Absolut Vodka - The Spirits Business Thursday 1st October, 2026
thedieline.com Absolut and KAWS Turn Vodka Bottles Into Collectible Works of Art - DIELINE Thursday 1st October, 2026
thefader.com KAWS releases a limited-edition Absolut Vodka collab | The FADER Thursday 1st October, 2026
mymodernmet.com Legendary Street Artist KAWS Collaborates on Artist Edition Absolut Bottle Friday 2nd October, 2026
rollingstone.com Absolut Vodka Taps Street Artist KAWS for Limited-Edition Bottle: Find It Here Monday 19th October, 2026
prnewswire.com IT'S ABSOLUT, BABY. Tuesday 20th October, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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