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McDonald’s Boo Buckets Return with Disney Villains

PR Campaign

Friday 16th October, 2026

McDonald’s is bringing back its Halloween Boo Buckets, this time featuring Disney Villains. The seasonal collectible gets a fresh character hook, pairing a familiar McDonald’s tradition with recognisable Disney favourites.

Why it worked: It rode a fixed seasonal news peg and added a fresh IP crossover (Disney Villains), giving journalists an obvious headline and art.

The lesson: Consider tying a recurring seasonal moment to a new licensed character set and provide ready-to-use visuals and a simple headline.

McDonald’s Disney

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
abcnews.com	McDonald's Boo Buckets return for Halloween featuring Disney Villains - ABC News	Friday 16th October, 2026

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