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#1 Campaign October 2026
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#1 Campaign
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Disney Villains Boo Buckets

PR Campaign
Friday 16th October, 2026

For the 40th anniversary of its Halloween Boo Buckets, McDonald’s brought them back in a Disney Villains design. The limited-time Happy Meal giveaway features buckets themed around Jafar, Ursula, Scar, Cruella and Maleficent, each with matching stickers.

Why it worked: It fused a 40th‑anniversary nostalgia hit with a scarce, dated drop and a top-tier IP crossover, guaranteeing fan rush and quick headlines.

The lesson: Consider pairing a milestone anniversary with a time-boxed, collectible giveaway tied to a beloved franchise to trigger urgency and coverage.

McDonald’s Disney
15 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
allrecipes.com McDonald’s Is Bringing Back the Meal Fans Wait All Year For Friday 16th October, 2026
chicagotribune.com McDonald’s 2026 Boo Buckets will feature Disney villains Friday 16th October, 2026
abcnews.com McDonald's Boo Buckets return for Halloween featuring Disney Villains - ABC News Friday 16th October, 2026
wbko.com McDonald’s Boo Buckets return with a Disney Villains twist on Oct. 20 Friday 16th October, 2026
wctv.tv McDonald’s iconic Boo Buckets are back with a villain twist. Here’s when they will pop up Saturday 17th October, 2026
parade.com McDonald’s Disney Villains Boo Buckets Arrive Oct. 20 — Here Are the Villains Fans Think Are in the Teaser Saturday 17th October, 2026
hauntedattractionnetwork.com McDonald's Boo Buckets 2026: Disney Villains Start Oct. 20 Monday 19th October, 2026
cincinnati.com McDonald's announces 2026 Disney villain Boo Buckets drop. When to get them Monday 19th October, 2026
heraldtribune.com McDonald's Boo Buckets will be available starting Oct. 20 Monday 19th October, 2026
heraldtribune.com How to get McDonald's Disney villain Boo Buckets before they sell out Monday 19th October, 2026
today.com McDonald’s Boo Buckets Feature Iconic Disney Villains Monday 19th October, 2026
nerdist.com McDonald’s Boo Buckets Are Back, Disney Villain Style Monday 19th October, 2026
usatoday.com Disney villains take over McDonald's Boo Buckets. How to get yours Tuesday 20th October, 2026
goodhousekeeping.com McDonald’s Boo Buckets Return With All-New Designs for 2026 Tuesday 20th October, 2026
merca20.com Disney Villains Boo Buckets: How Long Will They Be Available at McDonald’s? Wednesday 21st October, 2026
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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