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Disney Villains Boo Buckets
For the 40th anniversary of its Halloween Boo Buckets, McDonald’s brought them back in a Disney Villains design. The limited-time Happy Meal giveaway features buckets themed around Jafar, Ursula, Scar, Cruella and Maleficent, each with matching stickers.
Why it worked: It fused a 40th‑anniversary nostalgia hit with a scarce, dated drop and a top-tier IP crossover, guaranteeing fan rush and quick headlines.
The lesson: Consider pairing a milestone anniversary with a time-boxed, collectible giveaway tied to a beloved franchise to trigger urgency and coverage.
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