Trending PR Campaigns
Lay’s Holiday Dinner Crisps
Lay’s introduced three limited-edition crisps inspired by a holiday dinner: Cheddar Scalloped-Style Potatoes, Roasted Holiday Turkey and Maple Bacon. The hook is turning familiar festive dishes into snack flavours, bringing a three-course holiday meal to crisp time.
Why it worked: A limited-time seasonal twist reimagining an entire holiday meal as crisps created timely novelty and headline-friendly, photo-ready surprise in one go.
The lesson: Consider packaging a whole familiar experience into unexpected formats, time it to a cultural moment, and offer bold visuals for editors.
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