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Top 3 Campaign in Retail · October 2026
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Top 3 Campaign
Retail · October 2026

Lay’s Holiday Dinner Crisps

PR Campaign
Tuesday 13th October, 2026

Lay’s introduced three limited-edition crisps inspired by a holiday dinner: Cheddar Scalloped-Style Potatoes, Roasted Holiday Turkey and Maple Bacon. The hook is turning familiar festive dishes into snack flavours, bringing a three-course holiday meal to crisp time.

Why it worked: A limited-time seasonal twist reimagining an entire holiday meal as crisps created timely novelty and headline-friendly, photo-ready surprise in one go.

The lesson: Consider packaging a whole familiar experience into unexpected formats, time it to a cultural moment, and offer bold visuals for editors.

Lay’s
17 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
thegreenhead.com Lay's Roasted Holiday Turkey and Cheddar Scalloped Potato Chips | The Green Head Tuesday 13th October, 2026
easyeverydayrecipes.com Lay’s Two Limited-Edition Holiday Chips Are Showing Up In Grocery Listings | Easy Everyday Recipes Saturday 17th October, 2026
allrecipes.com Lay’s Is Releasing 5 New Limited-Edition Potato Chips—and We Tried Them First Monday 19th October, 2026
piratesandprincesses.net Lay’s is releasing chocolate-covered potato chips for the holidays Monday 19th October, 2026
goodhousekeeping.com Lay’s Thanksgiving Chips: I Tried All Three Flavors and Here's My Ranking Monday 19th October, 2026
nj.com Beloved snack brand’s new flavor lineup brings 3-course holiday dinner to snack time Monday 19th October, 2026
foodnetwork.com I Tried Lay's Holiday Potato Chips | Food Network Monday 19th October, 2026
delish.com Lay’s Turned Thanksgiving Dinner Into Chips—And Somehow, They Actually Work Monday 19th October, 2026
whsv.com Lay’s is releasing sweet and savory holiday chips. Here are the flavors and when you can get them Tuesday 20th October, 2026
walb.com Lay’s is releasing sweet and savory holiday chips. Here are the flavors and when you can get them Tuesday 20th October, 2026
click2houston.com Lay’s is launching 5 new holiday chip flavors, including chocolate-covered potato chips Tuesday 20th October, 2026
scrippsnews.com Lay's releases holiday chip lineup featuring turkey, bacon and chocolate Tuesday 20th October, 2026
abcnews.com Lay’s is launching 5 holiday-inspired chip flavors, including roasted turkey and chocolate-covered varieties - ABC News Tuesday 20th October, 2026
wwlp.com Lay’s just dropped Roasted Turkey and Scalloped Potato chips, because sure, why not? Wednesday 21st October, 2026
today.com Lay’s wants us to eat Thanksgiving dinner by the handful, so I tried the new chips Saturday 24th October, 2026
usatoday.com Lay's holiday-inspired flavors to debut in stores. See lineup Sunday 25th October, 2026
wrnjradio.com Turkey, scalloped potatoes and chocolate: Lay's unwraps five holiday-inspired chip flavors - WRNJ Radio Monday 26th October, 2026
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