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Diddy Kong Racing Revisited

PR Campaign

Monday 19th October, 2026

Materia Collective released Diddy Kong Racing Revisited, a 23-track reworking of the 1997 game soundtrack by original composer David Wise, with artwork by original game artist Kevin Bayliss. The hook is a nostalgic soundtrack brought back to life by two of the people who helped make the original.

Why it worked: It tied a pre-orderable product to nostalgia, with the original composer and artist returning—credible protagonists plus a clear, timely commerce hook.

The lesson: Consider reviving a beloved artefact with its original makers, pairing an exclusive pre-order drop with fresh creative to give journalists a timely peg.

Materia Collective Nintendo

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Coverage over time

How this story spread across the media

Publication	Headline	Date
nme.com	‘Diddy Kong Racing’ soundtrack getting ‘Revisited’ vinyl release	Monday 19th October, 2026

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