Trending PR Campaigns
Catherine Zeta-Jones’s Welsh Language Lesson
While promoting *Kill Jackie*, AMC+ had Catherine Zeta-Jones teach fans a few favourite Welsh words and phrases, including “cariad” and “cwtch”. The playful lesson tied the show’s Welsh star and character to a simple, shareable cultural hook.
Why it worked: A celebrity-led micro-language lesson turned promo into a timely cultural peg, offering quotable clips and a proud, identity-driven counter-narrative.
The lesson: Consider pairing your spokesperson with a 60-second teachable ritual or phrase list that audiences can copy, quote, and share this week.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abc.net.au | In Kill Jackie, Catherine Zeta-Jones uses Welsh accent on screen for first time - ABC News | Monday 28th September, 2026 |
| goodmorningamerica.com | Catherine Zeta-Jones explains why she’s finally using her Welsh accent - Good Morning America | Friday 9th October, 2026 |
| bworldonline.com | Catherine Zeta-Jones finally puts her Welsh accent to work in show Kill Jackie - BusinessWorld Online | Monday 12th October, 2026 |
| people.com | Catherine Zeta-Jones Gets ‘Emotional’ Filming ‘Kill Jackie’ in Her Welsh Hometown for First Time (Exclusive) | Wednesday 14th October, 2026 |
| nation.cymru | ‘Go forth, cariad!’: Catherine Zeta-Jones teaches fans to speak Welsh | Saturday 17th October, 2026 |