Trending PR Campaigns
Dunkin’s Spidey D Halloween Return
For Halloween, Dunkin’ brought back its viral Spider Donut and glow-in-the-dark Munchkin buckets, while introducing Berry Battie, a new bat-themed refresher. The limited-time menu, playful merchandise and a charitable donation tied to each bucket gave the seasonal return plenty of details for fans and media to share.
Why it worked: It fused a beloved, already-viral return with a specific scarcity mechanic (dated freebies, glow-in-the-dark bucket) and a per-purchase charity trigger, giving journalists a timely peg and tangible angles.
The lesson: Consider pairing a cult-favourite comeback with a one-day physical freebie and a small built-in donation to create urgency and coverage.
Coverage over time
How this story spread across the media