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Top 5 Campaign in Retail · October 2026
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Top 5 Campaign
Retail · October 2026

Dunkin’s Spidey D Halloween Return

PR Campaign
Wednesday 14th October, 2026

For Halloween, Dunkin’ brought back its viral Spider Donut and glow-in-the-dark Munchkin buckets, while introducing Berry Battie, a new bat-themed refresher. The limited-time menu, playful merchandise and a charitable donation tied to each bucket gave the seasonal return plenty of details for fans and media to share.

Why it worked: It fused a beloved, already-viral return with a specific scarcity mechanic (dated freebies, glow-in-the-dark bucket) and a per-purchase charity trigger, giving journalists a timely peg and tangible angles.

The lesson: Consider pairing a cult-favourite comeback with a one-day physical freebie and a small built-in donation to create urgency and coverage.

Dunkin'
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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What does "ranked by coverage" mean?

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