Trending PR Campaigns
Zweifel Aromat Chips Return
After the first batch sold out in a month, Zweifel is bringing its Aromat-flavoured crisps back for a limited run, with more bags and a new 30g size. The flavour began as a TikTok suggestion, giving the brand a simple story of a fan-made idea making its way onto shop shelves.
Why it worked: It fused scarcity with a precise date and a fan-origin TikTok backstory, giving journalists a timely, people-led restock narrative.
The lesson: Consider announcing a limited comeback tied to a specific drop date, sourced from user suggestions, and add a new smaller trial size.
Coverage over time
How this story spread across the media