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#1 Campaign in Ecommerce · October 2026
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#1 Campaign
Ecommerce · October 2026

Zweifel Aromat Chips Return

PR Campaign
Tuesday 13th October, 2026

After the first batch sold out in a month, Zweifel is bringing its Aromat-flavoured crisps back for a limited run, with more bags and a new 30g size. The flavour began as a TikTok suggestion, giving the brand a simple story of a fan-made idea making its way onto shop shelves.

Why it worked: It fused scarcity with a precise date and a fan-origin TikTok backstory, giving journalists a timely, people-led restock narrative.

The lesson: Consider announcing a limited comeback tied to a specific drop date, sourced from user suggestions, and add a new smaller trial size.

Zweifel Unilever
10 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
aargauerzeitung.ch Retour des chips à l'Aromat de Zweifel: voici ce que l'on sait Tuesday 13th October, 2026
blick.ch Aromat-Chips von Zweifel ab 2. November wieder erhältlich Thursday 15th October, 2026
20min.ch Aromat-Chips von Zweifel kommen zurück: Ab 2. November wieder erhältlich - 20 Minuten Thursday 15th October, 2026
nau.ch Fans dürfen jubeln: Die Aromat-Chips von Zweifel feiern ihr Comeback | Nau.ch Thursday 15th October, 2026
20min.ch Chips Aromat : Zweifel relance avec un nouveau format dès le 2 novembre - 20 minutes Thursday 15th October, 2026
zweifel.swiss Die Zweifel Aromat® Chips kehren zurück Thursday 15th October, 2026
watson.ch Zweifel bringt Aromat-Chips zurück Thursday 15th October, 2026
bluewin.ch Zweifel Aromat Chips: Making a Comeback on November 2, 2026 Thursday 15th October, 2026
watson.ch On sait quand les chips Zweifel à l'Aromat feront leur retour Thursday 15th October, 2026
blick.ch Zweifel: Les chips à l'Aromat font leur grand retour Thursday 15th October, 2026
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