Trending PR Campaigns
Woolworths’ Bachelor’s Handbag
Woolworths Australia turned the affectionate nickname for its roast-chicken carrier into a literal novelty accessory: a reusable insulated bag styled like the familiar chicken packaging. Priced at A$10, it sold out within two days, with resellers listing it for up to A$85.
Why it worked: It converted a beloved slang term into a scarce, buyable object, triggering resale-price headlines and easy visuals for editors.
The lesson: Consider literalising a meme or in-joke as a limited drop, then pitch the resale spike and scarcity data as the news.
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