Trending PR Campaigns
The Gilded Age Floral Exhibition
To mark the fourth-season premiere of The Gilded Age, HBO Max partnered with Fleurs de Villes on an eight-day exhibition at Beverly Hills’ Greystone Mansion. Local florists created more than 15 life-size floral designs inspired by the show’s characters and costumes, turning the historic estate into an immersive tribute.
Why it worked: It tied a shoppable, time-limited, in-person spectacle to the season premiere, using a landmark venue and photogenic, voteable installations.
The lesson: Consider timing a bookable, limited-run public experience to your launch and add audience voting to drive coverage and social proof.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| beverlyhills.org | Fresh Floral Mannequins Inspired by The HBO Original Series, The Gilded Age, Coming to Greystone • Beverly Hills, CA | Tuesday 18th August, 2026 |
| variety.com | ‘The Gilded Age’ to Take Over Historic Beverly Hills Mansion With Elaborate Floral Exhibition: Buy Tickets Online | Thursday 15th October, 2026 |