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My Block Mixtape Music Crawl
My Block Mixtape and the Heart of Lincoln Square Neighbors Association created a music crawl featuring live sets by 12 local artists at four neighbourhood venues. QR codes around Lincoln Square and Ravenswood link visitors to more homegrown music on a map, turning the neighbourhood’s music scene into a walkable mixtape.
Why it worked: It localised a citywide story with a map and QR codes that turned passive listings into a participatory, time-bound neighbourhood hunt.
The lesson: Consider mapping hidden local talent to street-level QR codes and run a one-day “crawl” so coverage includes an actionable itinerary.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| blockclubchicago.org | What Is The Soundtrack Of Lincoln Square? Mixtape Crawl Maps Neighborhood’s Music Scene | Thursday 15th October, 2026 |