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Believe That Awards: 2026
Anthony Edwards brought back his satirical Believe That Awards, naming Justin Bieber “White Boy of the Year” ahead of Tom Holland, Erling Haaland, Robert Pattinson and Travis Kelce. The deliberately irreverent awards special, released on Edwards’ channels, also celebrated figures across sport and entertainment, turning familiar award-show tropes into a culture-led conversation.
Why it worked: It hijacked awards-season newsflow with a celebrity‑stacked, creator‑owned “award” that courts playful controversy and guarantees cross-fandom amplification.
The lesson: Consider launching a tongue‑in‑cheek “award” that anoints a surprising winner, timed to a busy news cycle, with nominees reacting on social.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | Anthony Edwards Names Justin Bieber ‘White Boy of the Year’ in Satirical Believe That Awards (EXCLUSIVE) | Thursday 15th October, 2026 |
| hitc.com | Anthony Edwards’ award for Justin Bieber during 2026 ‘Believe That’ awards has fans talking - Yahoo Sports | Thursday 15th October, 2026 |
| billboard.com | NBA Star Anthony Edwards Named His 2026 ‘White Boy of the Year’ and You’ll Never Guess Who Beat Out Travis Kelce and Tom Holland | Thursday 15th October, 2026 |
| complex.com | Justin Bieber Crowned White Boy of the Year at Anthony Edwards' Believe That Awards | Thursday 15th October, 2026 |
| clutchpoints.com | Anthony Edwards’ Believe That Awards deliver an unpredictable winners list | Friday 16th October, 2026 |