Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
#1 Campaign in Travel · October 2026
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#1 Campaign
Travel · October 2026

The Agency

PR Campaign
Tuesday 13th October, 2026

Banana Republic launched The Agency, a five-episode comedy for TikTok about a struggling New York travel agency staffed by four identical employees, all played by Jack Innanen. The oddball setup gives the clothing brand a playful way into scripted entertainment, with Taylor Ortega arriving to tell the agency it must modernise or shut down.

Why it worked: It packaged a brand pivot as entertainment news by premiering a TikTok-native micro-sitcom with recognisable comedians and a surreal, memeable conceit.

The lesson: Consider launching a tiny, platform-native “pilot” with a celebrity-led, high-concept twist that reframes your product shift as cultural news.

Banana Republic
3 Sources:

Coverage over time

How this story spread across the media

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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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Does this track sponsored posts, or is it earned media only?

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What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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