Trending PR Campaigns
Zero Motorcycles’ 271-Mile Range Record
Zero Motorcycles sent a DS electric motorcycle from the French Alps towards the Mediterranean on a single charge, covering 271.2 miles and setting a Guinness World Record. The brand turned a practical question about electric-bike range into a clear, verifiable challenge, with GPS tracking and a sealed charging port adding credibility.
Why it worked: They turned a fuzzy range claim into a Guinness-certified, GPS-verified endurance feat with a clear rival-beating number and simple rules.
The lesson: Consider creating a measurable, third‑party‑verified challenge that turns a common customer doubt into a single, headline‑ready number.
Coverage over time
How this story spread across the media