Trending PR Campaigns
Cash App’s Lightning Lake
At ComplexCon, Cash App built a fishing pond stocked with bitcoin. Attendees could cast a line, receive the bitcoin they caught directly in their Cash App account, then spend it at a pop-up bait shop—with one visitor landing a full bitcoin worth about $85,000.
Why it worked: It created a real-money feedback loop—instant bitcoin payout and instant on-site spending—plus a lottery-sized jackpot and celebrity proofs, making coverage inevitable.
The lesson: Consider building a closed-loop stunt where people instantly earn a digital reward and must redeem it on-site, guaranteeing action-worthy visuals.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| bitcoinmagazine.com | Block Gifts One Bitcoin To Lucky ComplexCon Attendee | Wednesday 7th October, 2026 |
| complex.com | Catching the "Big One" at ComplexCon | Tuesday 13th October, 2026 |