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#1 Campaign in Ecommerce · October 2026
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#1 Campaign
Ecommerce · October 2026

Cash App’s Lightning Lake

PR Campaign
Wednesday 7th October, 2026

At ComplexCon, Cash App built a fishing pond stocked with bitcoin. Attendees could cast a line, receive the bitcoin they caught directly in their Cash App account, then spend it at a pop-up bait shop—with one visitor landing a full bitcoin worth about $85,000.

Why it worked: It created a real-money feedback loop—instant bitcoin payout and instant on-site spending—plus a lottery-sized jackpot and celebrity proofs, making coverage inevitable.

The lesson: Consider building a closed-loop stunt where people instantly earn a digital reward and must redeem it on-site, guaranteeing action-worthy visuals.

Cash App
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
bitcoinmagazine.com Block Gifts One Bitcoin To Lucky ComplexCon Attendee Wednesday 7th October, 2026
complex.com Catching the "Big One" at ComplexCon Tuesday 13th October, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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Does this track sponsored posts, or is it earned media only?

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What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

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