Trending PR Campaigns
Wingstop’s Sour Patch Kids Wicked Punch Wings
For Halloween, Wingstop introduced Wicked Punch, a limited-time wing flavour inspired by Sour Patch Kids candy. The unexpected sweet-and-sour pairing gives the seasonal launch a playful hook beyond the usual spooky menu special.
Why it worked: A Halloween-timed co-brand with Sour Patch Kids created a surprising sweet‑sour clash, backed by a limited-time scarcity hook and visual shock value.
The lesson: Consider pairing two brands with clashing flavour profiles for a seasonal, one-week drop and offer bold visuals plus strict scarcity.
Coverage over time
How this story spread across the media