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Top 5 Campaign October 2026
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Top 5 Campaign
All Sectors · October 2026

Wingstop’s Sour Patch Kids Wicked Punch Wings

PR Campaign
Tuesday 13th October, 2026

For Halloween, Wingstop introduced Wicked Punch, a limited-time wing flavour inspired by Sour Patch Kids candy. The unexpected sweet-and-sour pairing gives the seasonal launch a playful hook beyond the usual spooky menu special.

Why it worked: A Halloween-timed co-brand with Sour Patch Kids created a surprising sweet‑sour clash, backed by a limited-time scarcity hook and visual shock value.

The lesson: Consider pairing two brands with clashing flavour profiles for a seasonal, one-week drop and offer bold visuals plus strict scarcity.

Wingstop Sour Patch Kids
16 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
parade.com Wingstop Just Put Sour Patch Kids Candy on Its Wings—and the New Flavor Is Coming Just in Time for Halloween Tuesday 13th October, 2026
prnewswire.com Wingstop and SOUR PATCH KIDS Brand Dare Fans to Try Halloween's Most Unhinged Flavor: SOUR PATCH KIDS Wicked Punch Tuesday 13th October, 2026
designrush.com Wingstop Teams With SOUR PATCH KIDS for Halloween Wings Tuesday 13th October, 2026
nj.com This chain is celebrating Halloween with a crazy mash-up and it involves wings and candy Tuesday 13th October, 2026
mlive.com Wingstop is celebrating Halloween with a crazy mash-up and it involves wings and Sour Patch Kids - mlive.com Tuesday 13th October, 2026
people.com Wingstop, Sour Patch Kids Launch Wicked Punch Wing Flavor Tuesday 13th October, 2026
foxbusiness.com Wingstop launches Sour Patch Kids wings in unexpected candy mashup | Fox Business Tuesday 13th October, 2026
allrecipes.com Wingstop Has a New, First-Of-Its-Kind Chicken Wing Sauce—and We Tried It First Tuesday 13th October, 2026
qsrmagazine.com Wingstop Announces Wings Flavored with Sour Patch Kids Glaze - QSR Magazine Wednesday 14th October, 2026
khou.com Wingstop and Sour Patch Kids create 'Halloween's most unhinged flavor' | khou.com Wednesday 14th October, 2026
spokesman.com Sour Patch... wings? New flavor coming soon to Wingstop Wednesday 14th October, 2026
audacy.com Dallas-based Wingstop debuts limited-time Sour Patch Kids wing flavor for Halloween Thursday 15th October, 2026
homecrux.com Wingstop x Sour Patch Kids Unveil Most Unhinged Halloween Collab Thursday 15th October, 2026
fox5atlanta.com Talk of the day: Wingstop unveils Sour Patch Kids wings | FOX 5 Atlanta Friday 16th October, 2026
nrn.com Wingstop adds Sour Patch Kids-flavored sauce Monday 19th October, 2026
simplywall.st Wingstop (WING) Could Be 32% Undervalued As Halloween Promotions Test Its Reset Story - Simply Wall St News Tuesday 20th October, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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