Trending PR Campaigns
Espolòn Fare Share
For Halloween and Día de los Muertos, Espolòn launched Fare Share, offering to reimburse half of eligible ride-hailing fares, up to $25. The hook: help people get home safely without letting Halloween surge pricing spoil the night.
Why it worked: It hijacked widespread anger at Halloween surge pricing with a clear, cash-backed fix (50% refunds up to $25) and safety angle.
The lesson: Consider piggybacking on a predictable seasonal pain point with a simple reimbursement or waiver that tangibly solves it for a week.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| marketingdive.com | Espolòn Tequila combats surge pricing with ride-hailing refund program | Thursday 8th October, 2026 |
| inc.com | This Tequila Brand Wants to Reimburse Your Uber Receipts. It's a Genius Marketing Move—and You Should Let Them | Friday 9th October, 2026 |
| thechalkreport.com | Thank You Espolòn For Covering Half The Cost of My Ride Home from the Bar | Tuesday 20th October, 2026 |