Trending PR Campaigns
American Girl Ages Up Samantha Parkington
American Girl published its first adult novel, with bestselling author Fiona Davis imagining 25-year-old Samantha Parkington in 1920 New York. The nostalgia-led story sends Samantha from socialite to shop girl as she investigates a stolen inheritance, giving a beloved childhood character a new life in historical fiction.
Why it worked: It hit a fresh-first milestone (brand’s first adult novel) and paired it with millennial nostalgia, anchored by a timely 1920 suffrage hook.
The lesson: Consider reframing a cherished kids-era IP for adults with a credible creator and a concrete “first-ever” milestone tied to a news calendar.
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