Trending PR Campaigns
Philadelphia Treasure Hunt 2026
From 13 to 17 October, Stack’s Bowers Galleries and @findthecashphl hid a prize certificate at a different Philadelphia location each day. Clue videos sent people racing to find the certificates, which could be exchanged for rare coins, historic currency, gold and other prizes worth up to $3,500.
Why it worked: A fixed daily drop time with POV hiding videos turned the promo into a real-time citywide race, guaranteeing predictable, visual, local-news moments.
The lesson: Consider staging time-locked, clue-led drops with redeemable certificates and live hints to create daily, hyperlocal, journalist-friendly appointment coverage.
Coverage over time
How this story spread across the media