Trending PR Campaigns
Rihanna’s Savage X Fenty Holiday Family Campaign
Rihanna brought her three children, including one-year-old Rocki making her campaign debut, into Savage X Fenty’s holiday shoot. Matching snowflake onesies, faux snow and a playful “gang sold separately” caption gave the family photos a festive hook—and a fresh reason for celebrity and fashion coverage.
Why it worked: A-list access plus a first-ever reveal (Rocki’s debut) tied to a timely holiday drop created exclusive, shoppable celebrity-family content.
The lesson: Consider timing a first-time reveal with a seasonal product moment and a playful caption, then seed exclusive images to key outlets.
Coverage over time
How this story spread across the media