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Borat’s One-Weekend Ali G Boycott Trailer

PR Campaign
Friday 9th October, 2026

To announce that Ali G: Who Iz I? would play in UK cinemas for just one weekend, a new trailer brings back Borat to urge viewers to boycott the film, joking that it is not racist enough to be shown in Kazakhstan. The gag riffs on real backlash and a boycott campaign, turning the limited cinema run into part of the joke.

Why it worked: They manufactured urgency with a one-weekend-only release, then flipped the boycott into a shareable Borat-led meta-controversy clip.

The lesson: Consider announcing a deliberately scarce window, then release a self-aware teaser that satirises detractors to fuel earned coverage.

Amazon MGM Studios Sony Pictures
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