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The Sunday Scrollies
Monday 12th October, 2026
Virgin Media O2 commissioned research into Sunday-night phone habits, pairing a survey of 1,000 people with network data to show that Sunday is the UK’s busiest day for mobile traffic. The hook was the “Sunday Scrollies”: a relatable name for late-night scrolling linked to Monday-work anxiety, with younger adults especially likely to still be online after 11pm.
Why it worked: It fused proprietary network traffic spikes at 9:20pm with a catchy, resonant label (“Sunday Scrollies”) to quantify Monday-anxiety behaviour.
The lesson: Consider coining a sticky name for a widespread pain point, then validate it with your own timestamped usage data to prove scale.
Virgin Media O2
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ispreview.co.uk | Broadband ISP Virgin Media says Sunday is the busiest UK online day - ISPreview UK | Monday 12th October, 2026 |
| hotminute.co.uk | Monday dread keeps Britons doomscrolling on Sunday nights | Monday 12th October, 2026 |
| hotminute.co.uk | Study finds half of UK students doomscroll instead of being productive | Thursday 22nd October, 2026 |