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Ottolenghi’s Christmas range at Waitrose
Ottolenghi has created six festive products for Waitrose, including spiced mince pies and a chocolate and clementine Christmas pudding. The hook is the chef’s signature bright flavours and unexpected twists brought to familiar Christmas staples, now available as a supermarket range.
Why it worked: It landed pre-Christmas with a celebrity chef’s first national listings, offering a twist-on-tradition angle plus exact on-shelf dates and prices.
The lesson: Consider pitching a limited seasonal twist from a recognisable authority, tied to a first-time milestone and precise retail timing and pricing.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thegrocer.co.uk | Ottolenghi Christmas range set to make debut at Waitrose | Monday 12th October, 2026 |
| foodieexplorers.co.uk | Ottolenghi Christmas Range at Waitrose 2026 • Independent food and travel discoveries | Monday 12th October, 2026 |
| thesoutherngazette.com | Ottolenghi Launches Exclusive Christmas Range at Waitrose - The Southern Gazette | Monday 12th October, 2026 |
| grocerygazette.co.uk | Waitrose launches first Ottolenghi Christmas range with six festive products - Grocery Gazette - Latest Grocery Industry News | Tuesday 13th October, 2026 |