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#1 Campaign October 2026
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#1 Campaign
All Sectors · October 2026

Marvel x Star Wars Fan-Built Lego Challenge

PR Campaign
Saturday 10th October, 2026

At New York Comic Con, Lego opened its first Lego Ideas challenge bringing Marvel and Star Wars together. Fans can design crossover vehicles, characters or scenes, with winning builds eligible to become official Lego sets—a fan-powered mash-up of two familiar universes.

Why it worked: It fused two mega-fandoms via an official, first-ever, fan-to-product pipeline, timed to NYCC and a coming crossover comic.

The lesson: Consider launching a first-ever mash-up challenge that turns user submissions into sellable products, revealed at a tentpole event with a clear vote date.

Lego Marvel Star Wars
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
bricksfanz.com LEGO Star Wars X Marvel Set Confirmed - BricksFanz Saturday 10th October, 2026
bleedingcool.com NYCC: Marvel X Star Wars: Hope Assembles Adds An Issue & LEGO Spin-Off Saturday 10th October, 2026
gamesradar.com Lego is combining Star Wars with Marvel for an all-new set, and you get to design it Saturday 10th October, 2026
variety.com Lego Is Bringing Marvel and ‘Star Wars’ Together for First-Ever Fan-Designed Crossover Set Sunday 11th October, 2026
prnewswire.com THE LEGO GROUP INVITES FANS TO MASH-UP STAR WARS™ AND MARVEL UNIVERSES FOR THE FIRST TIME EVER IN LEGO IDEAS® CHALLENGE Sunday 11th October, 2026
parade.com Fans Can Create Official LEGO Mash-Ups of Star Wars and Marvel for the First Time Sunday 11th October, 2026
lego.com LEGO Ideas Marvel Star Wars - About Us - LEGO.com Monday 12th October, 2026
designrush.com LEGO Ideas Bends Its Star Wars, Marvel Ban for a Fan Crossover Monday 12th October, 2026
comicbook.com LEGO Asks Fans to Design the Ultimate Star Wars x Marvel Mashup (& The Winner's Set Becomes Reality) - ComicBook.com Monday 12th October, 2026
autoevolution.com LEGO Launches the Mother of All Mash-Ups, Ideas Challenge Needs Star Wars Mixed with Marvel - autoevolution Tuesday 13th October, 2026
nerdist.com LEGO Will Let Fans Design Ideas for Marvel x STAR WARS Line Wednesday 14th October, 2026
vulkk.com Your Star Wars x Marvel idea could be the next official LEGO set | Star Wars Weekly News - VULKK Saturday 17th October, 2026
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