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Marvel x Star Wars Fan-Built Lego Challenge
At New York Comic Con, Lego opened its first Lego Ideas challenge bringing Marvel and Star Wars together. Fans can design crossover vehicles, characters or scenes, with winning builds eligible to become official Lego sets—a fan-powered mash-up of two familiar universes.
Why it worked: It fused two mega-fandoms via an official, first-ever, fan-to-product pipeline, timed to NYCC and a coming crossover comic.
The lesson: Consider launching a first-ever mash-up challenge that turns user submissions into sellable products, revealed at a tentpole event with a clear vote date.
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