Trending PR Campaigns
Coldstuff’s ‘Stop Yelling at My Employees’ Rant
After noticing customers getting aggressive with its teenage staff over small mistakes, Coldstuff Ice Cream co-owner Dave Miller posted a blunt message telling them to stop yelling. The defence of his young workers struck a nerve online, earning hundreds of thousands of likes and prompting supporters to ask for branded merchandise.
Why it worked: It framed a tiny 20¢ mistake into a clear villain-vs-protector narrative, delivered as an unapologetic, screenshot-ready rant on Facebook.
The lesson: Consider posting a blunt, values-first line-in-the-sand that names a common bad behaviour, then invite supporters to signal allegiance with merch.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| cbsnews.com | Massachusetts ice cream shop goes viral for profane Facebook post defending teen employees - CBS Boston | Wednesday 7th October, 2026 |
| local12.com | Ice cream shop owner's rant against rude customers goes viral | Wednesday 7th October, 2026 |
| turnto10.com | Coldstuff Ice Cream co-owner’s post defending teenage employees goes viral | Wednesday 7th October, 2026 |
| people.com | Ice Cream Stand Owner Goes Viral for Passionate Message Defending Teenage Employees from Rude Customers (Exclusive) | Thursday 8th October, 2026 |
| moneywise.com | ‘It’s ice cream for crying out loud’: Massachusetts shop owner loses it on customers for yelling at teen staff — and gets outpouring of support | Thursday 8th October, 2026 |
| today.com | After a Customer Yelled at His Teen Employees, Ice Cream Shop Owner Posts Viral Defense of Them | Friday 9th October, 2026 |
| torontosun.com | Ice cream stand owner goes viral after defending young workers from rude customers | Saturday 10th October, 2026 |