Trending PR Campaigns
A24 Sound Check: Phoebe Bridgers and boygenius
A24 filmed Phoebe Bridgers performing three songs at the Cherry Lane Theatre, with boygenius members Julien Baker and Lucy Dacus joining her for two of them. The intimate reunion gave the Sound Check series a timely, music-fan-friendly hook to share beyond a standard live-session release.
Why it worked: It piggybacked on Bridgers’ arena run by dropping an intimate reunion session, offering exclusive video content and a fresh angle on ongoing tour coverage.
The lesson: Consider timing a small, exclusive performance or demo right after a major milestone, then pitch the footage as an access-first newsbite.
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