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Deliveroo Ride Safe

PR Campaign
Friday 9th October, 2026

Deliveroo launched Ride Safe with a plan to monitor riders’ speeds and remove those who knowingly use illegal e-bikes from its platform. The campaign pairs that enforcement with a call for the Government to ban unsafe conversion kits, linking a concrete platform policy to public concerns about road safety and battery fires.

Why it worked: It combined a hard enforcement action (speed-monitoring bans) with a public policy ask backed by third‑party fire data and institutional endorsements.

The lesson: Consider pairing a concrete, self-imposed penalty with a simple policy demand, anchored by external stats and credible validators.

Deliveroo
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
essexcountynews.co.uk Deliveroo campaign could ban drivers using illegal e-bikes | Essex County News Friday 9th October, 2026
nation.cymru Deliveroo e-bike riders travelling too fast will be banned from platform Friday 9th October, 2026
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