Trending PR Campaigns
Morat Lets Fans Choose Its Next Single
Morat asked fans to choose which of two unreleased songs, “Me Mata” or “Suéltame,” should come out next. Fans made TikTok and Instagram posts using either track, and the song that inspired more creations won the release — turning fan participation into the campaign hook.
Why it worked: It weaponised a measurable fan vote on TikTok/Instagram creations, creating a real-time leaderboard journalists could track and report.
The lesson: Consider pitting two options against each other with a public, countable metric (posts, downloads, sign‑ups) and report the live tally.
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