Trending PR Campaigns
New Jersey Film Trails
Visit New Jersey launched film trails that guide fans to real locations used in films and television, including sites from ‘Friday the 13th’ and ‘Annie’. The hook is turning familiar screen settings into places people can visit across the state.
Why it worked: It piggybacked on beloved IP and seasonality, offering a map-based, visit-now guide that converts passive nostalgia into weekend plans.
The lesson: Consider packaging familiar cultural touchpoints into a downloadable, route-based itinerary that turns fans’ nostalgia into a time-bound call to visit.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| morristourism.org | New Jersey Film Trail With Historic Film Locations Included In New Legislation | Wednesday 16th September, 2026 |
| travelandtourworld.com | New Jersey Works with Oklahoma, Georgia and More US States Turning Screen and Film Tourism Into a New Travel Experience - Travel And Tour World | Wednesday 30th September, 2026 |
| news12.com | News 12 | New Jersey | Lights Camera Jersey New Film Trail To Come To New Jersey | Thursday 1st October, 2026 |
| nj.com | N.J. new film trails take you inside the real locations behind ‘Friday the 13th,’ ‘Annie’ | Friday 9th October, 2026 |
| fooddrinklife.com | Movie Fans Can Now Visit the Real New Jersey Locations Behind Their Favorite Scenes | Tuesday 13th October, 2026 |