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Amdani: T-shirts for Cancer Research Wales
During Breast Cancer Awareness Month, Cancer Research Wales partnered with ambassador Mari Grug and artist Bethan Mai on a T-shirt design inspired by Grug’s experience of cancer. The Welsh word “Amdani” (“Go for it”) and illustrations drawn from her life give the fundraising merchandise a personal story, with proceeds supporting cancer research in Wales.
Why it worked: It tied a first-of-its-kind ambassador-designed product launch to Breast Cancer Awareness Month, delivering a timely, personal, locally rooted fundraising hook.
The lesson: Consider launching a limited, first-ever product made by a known ambassador timed to a national awareness moment, anchored in a specific personal story.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nation.cymru | Mari Grug designs fundraising T-shirts inspired by her life with cancer | Friday 9th October, 2026 |